If you own a business or are starting a business of sorts, or if you have recently jumped on the bandwagon of blogging you’ve probably spent considerable time and effort attempting to get more traffic to your website so you can make money online. Having a strong online presence presents a wonderful opportunity to market your business without having to spend tons of money on traditional marketing tactics, but that doesn’t mean that doing so doesn’t require a conscious effort and skill and maintenance. Knowing how to drive more traffic to your site is an ongoing effort and you should expect to make tweaks to your efforts on a regular basis to make sure you’re on top of your game.
The first thing you have to understand when you’re creating a website or blog or simply trying to improve existing content is that original, quality content is king. Trying to overcompensate by adding the best graphics and images or by drawing people in with curiosity inducing headlines is great, but if you don’t have the content to back it up, people will be turned off by the site and feel like they got tricked into visiting a site that offers subpar content and material.
Offering quality content will help your business make money online by keeping traffic high, but it will also help you build a reputation for being the “go-to” source for a specific niche. Start by determining what it is your target market is looking for. If there is a certain problem they need fixed, entertainment that you can specifically offer, humor, insight or advice, make sure you regularly offer up thorough messages and material on that topic that will keep your audience interested.
Work on regular updates. Many people get excited about their new site or blog or their new efforts towards garnering more traffic and they pump out a dozen new posts in a week. Then in the following weeks to come the posts and updates become neglected and die down to only one or two every couple of weeks. If you want to be looked upon as a reliable source and dependable for creating content and information that is valuable, consistency is of utmost importance.
The next thing you want to make certain of is ensuring that all of your links in your website are fully functioning so that you aren’t hosting a bunch of broken links or links that don’t take a visitor to the right place. Having broken links tells the search engines that you aren’t a very reliable source for information either, so this is something you want to check up on immediately. Make sure you have added appropriate description tags on all your posts and pages as well to ensure recognition by major search engines. This will improve traffic to your site as well.
Writing original, interesting content on a regular basis can be quite a challenge and can start to take up a lot of time. If you already have a lot on your plate but don’t want your website to suffer, consider hiring someone to write articles, blog posts, or page content for you. You can pay per piece or page or determine payment based on the amount of expertise required to write on a particular subject. You may be able to utilize the help of employees you already have and allow them to write some guest posts from time to time on industry specific topics that they have an individual insight and interest in. Another option is teaming up with another business in a similar industry and take turns writing some material for each other linking back to each other’s sites when appropriate. This will help to create many links back to your site which will help SEO efforts as well.